Volvo Cars
2024
[Volvo] Designing the Mental Model for EV Transition
This project covers deep user research and mental model design as well as UI concept design; it is a strategic deconstruction of 'Cognitive Load' during high-stakes technological transitions.
Executive Summary
2. Artifact
- Two distinct user archetypes and mapped optimized learning pathways - A VR prototype as a strategic proof-of-concept to spatially validate research insights within a 3D environment
Validation
The strategic framework was adopted by the Volvo Car UX team, leading to a professional consultancy contract to implement the proposed design directions
Highlights
Cognitive Learning Definition
- Established a high-resolution definition of 'Learning' by mapping the mental model transition from internal combustion engine (ICE) logic to electric vehicle (EV) ecosystems.
Behavioral User Archetypes
-Synthesized research data into two distinct user archetypes to address diverging mental models and specific cognitive friction points during the EV adoption phase.
Learning Journey Framework
- Architected a structured 'Learning Journey Framework' that orchestrates the spatial and cognitive stages of vehicle-human interaction.
Strategic VR Prototyping
- Developed a VR prototype as a spatial proof-of-concept to validate research findings and demonstrate the practical application of the learnability principles.
